3 min. read | Published on 15 Nov 2022

Tired of sifting through endless results to find the best price?

Where to start?

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking.

The two teams often get pitted against each other. As soon as engineering resources are on the line, and KPIs are outlined, teams are biting their nails wondering whose resource requests will get prioritized. There are product goals and marketing goals. There are P1s and P2s. The room is rife with scarcity, competition, and anxiety. What’s up with that?

Frankly, it’s unnecessary and a little passé. This is my invitation. Let’s kick that trope to the curb once and for all. After eight years (and with gratitude for the stellar product leads I’ve worked with), I’d like to share a handful of key learnings and collaboration points that made our product, brand, and teams sing.

Knowledge hub

What is GA4?

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.

A new beginning

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking.

The two teams often get pitted against each other. As soon as engineering resources are on the line, and KPIs are outlined, teams are biting their nails wondering whose resource requests will get prioritized. There are product goals and marketing goals. There are P1s and P2s. The room is rife with scarcity, competition, and anxiety. What’s up with that?

Frankly, it’s unnecessary and a little passé. This is my invitation. Let’s kick that trope to the curb once and for all. After eight years (and with gratitude for the stellar product leads I’ve worked with), I’d like to share a handful of key learnings and collaboration points that made our product, brand, and teams sing.